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Ads by adsupply (Tatami Solutions)

Also Known As: Adsupply (Tatami Solutions) adware
Type: Utilities
Damage level: Medium

What is adsupply?

Adsupply is adware created by Tatami Solutions Limited - hxxp://www.bycontext.com. Adsupply ads appearing on various websites overlay most underlying content and are in no way related to the legitimate company, AdSupply Inc. (adsupply.com). 

The adware created by Tatami Solutions Limited supposedly improves the Internet browsing experience by enabling comparison shopping, displaying coupons, and providing other features - "adsupply is a free, ad-supported browser extension that you, or someone using your computer, has installed. adsupply aims to enhance your Internet browsing experience."

Users are often tricked by these claims and install this application believing that it is legitimate and useful. In fact, Adsupply is categorized as adware and a potentially unwanted program (PUP). Following successful infiltration, it displays intrusive online advertisements (usually marked as 'Ad by adsupply') and collects Internet browsing-related information.

adsupply adware

Adsupply mostly displays coupon, banner, and pop-up ads. These, however, are not the only types of ads displayed. Adsupply employs a 'virtual layer' allowing placement of third party graphical content on any visited websites. Some advertisements are opened in new browser tabs or windows. Note that the displayed content does not originate from visited websites.

Clicked ads are likely to redirect to the Advertising Support website, however, there is also a possibility that users will be redirected to bogus sites containing infectious content. Thus, clicking these ads can lead to high-risk computer infections. Furthermore, users' Internet browsing activity is continually monitored, since adsupply collects various user/system information.

The adsupply Privacy Policy claims that this collected information is not personally identifiable, however, these claims are false. Internet Protocol (IP) addresses, websites visited, pages viewed, search queries, and other collected data may indeed contain personally identifiable details (for example, PayPal or bank account/passwords).

The recorded information is later shared with third parties and can be misused. Therefore, the presence of this information tracking app on your system can lead to serious privacy issues or even identity theft. Adsupply is a potential threat to your privacy and Internet browsing safety, and thus, should be removed immediately.

There are numerous adware-type apps also displaying ads that redirect to an identical webpage. Takesave, shoppi, and deals are just some examples. These apps are classed as regular adware and none provide any significant value for the user or enable the features promised.

Adsupply, and most other adware, is designed to display intrusive online ads and collect personally identifiable information to generate revenue for the developers.

This adware uses the 'Pay Per Click' (PPC) advertising model to monetize the displayed ads - when users click them, developers receive specific payments. In addition, the collected information is later sold to third parties - another way for developers to generate revenue.

How did adsupply install on my computer?

Adsupply is often distributed using a deceptive software marketing method called 'bundling' - stealth installation of third party applications with regular software. Research shows that most users do not pay enough attention when downloading/installing software and skip most steps.

Rogue apps such as adsupply are concealed within the 'Advanced' or 'Custom', which are often skipped by users who go on to inadvertently install bogus applications. The developers aim to generate as much revenue as possible, and thus, fail to properly disclose these installations.

How to avoid installation of potentially unwanted applications?

Download your chosen software from a trusted source - usually, the official website. If downloading from a freeware download website, select the direct download link - some sites still provide this option.

If forced to use a download manager (to supposedly 'ease' the process), closely analyze each step of the free software download procedure and opt-out of any unrecognized third party software. Download managers are generally used to monetize download website traffic and free services by including third party apps.

Furthermore, installation should be performed using the 'Custom' or 'Advanced' options - this will reveal any additional programs listed for installation and enable you to cancel them.

Deceptive free software installer used to distribute adsupply adware:

Adsupply installer

Intrusive online advertisements displayed by adsupply adware ('Ads by adsupply'):

ads by adsupply Adsupply ads Adsupply ads adsupply ads adsupply adverts

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Quick menu:

Adsupply (Tatami Solutions) adware removal:

Windows 11 users:

Accessing Apps and Features in Windows 11

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Accessing Programs and Features (uninstall) in Windows 8

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Accessing Programs and Features (uninstall) in Windows 7

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Uninstall app in OSX (Mac)

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

adsupply adware uninstall via Control Panel

In the uninstall programs window, look for any recently-installed suspicious applications, select such entries and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted programs that cause adsupply ads, scan your computer for any remaining unwanted components or possible malware infections.

Remove adsupply ads from Internet browsers:

Video showing how to remove potentially unwanted browser add-ons:

Internet Explorer logoRemove malicious add-ons from Internet Explorer:

Removing adsupply ads from Internet Explorer step 1

Click the "gear" icon Internet Explorer options icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for any recently-installed suspicious add-ons, select such entries and click "Remove".

Removing adsupply ads from Internet Explorer step 2

Optional method:

If you continue to have problems with removal of the adsupply (tatami solutions) adware, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Resetting Internet Explorer settings to default on Windows XP

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Resetting Internet Explorer settings to default on Windows 7

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

Reseting Internet Explorer settings to default in Windows 8 - accessing

In the opened window, select the Advanced tab.

Resetting Internet Explorer settings to default on Windows 8 - Internet options advanced tab

Click the Reset button.

Resetting Internet Explorer settings to default on Windows 8 - click the Reset button in the Internet options advanced tab

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Resetting Internet Explorer settings to default on Windows 8 - confirm settings reset to default by clicking the reset button

Google Chrome logoRemove malicious extensions from Google Chrome:

Removing adsupply  ads from Google Chrome step 1

Click the Chrome menu icon Google Chrome options icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate any recently-installed suspicious plugins, select such entries and click the trash can icon.

Removing adsupply ads from Google Chrome step 2

Optional method:

If you continue to have problems with removal of the adsupply (tatami solutions) adware, reset your Google Chrome browser settings. Click the Chrome menu icon Google Chrome menu icon (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

Google Chrome settings reset step 1

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

Google Chrome settings reset step 2

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Google Chrome settings reset step 3

Mozilla Firefox logoRemove malicious plug-ins from Mozilla Firefox:

Removing adsupply ads from Mozilla Firefox step 1

Click the Firefox menu firefox menu icon (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove any recently installed add-ons.

Removing adsupply ads from Mozilla Firefox step 2

Optional method:

Computer users who have problems with adsupply (tatami solutions) adware removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, firefox menu icon in the opened menu, click Help.

Accessing settings (Reset Firefox to default settings step 1)

Select Troubleshooting Information.

Accessing Troubleshooting Information (Reset Firefox to default settings step 2)

In the opened window, click the Refresh Firefox button.

Clicking on Refresh Firefox button (Reset Firefox to default settings step 3)

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Confirm your want to reset Firefox settings to default (Reset Firefox to default settings step 4)

safari browser logoRemove malicious extensions from Safari:

removing adware from safari step 1 - accessing preferences

Make sure your Safari browser is active, click Safari menu, and select Preferences....

removing adware from safari step 2 - removing extensions

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

resetting safari step 1

In the opened window select all history and click the Clear History button.

resetting safari step 2

Microsoft Edge (Chromium) logoRemove malicious extensions from Microsoft Edge:

Removing adware from Microsoft Edge step 1

Click the Edge menu icon Microsoft Edge (chromium) menu icon (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Removing adware from Microsoft Edge step 2

Optional method:

If you continue to have problems with removal of the adsupply (tatami solutions) adware, reset your Microsoft Edge browser settings. Click the Edge menu icon Microsoft Edge (chromium) menu icon (at the top right corner of Microsoft Edge) and select Settings.

Microsoft Edge (Chromium) reset step 1

In the opened settings menu select Reset settings.

Microsoft Edge (Chromium) reset step 2

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

Microsoft Edge (Chromium) reset step 3

  • If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

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About the author:

Tomas Meskauskas

Tomas Meskauskas - expert security researcher, professional malware analyst.

I am passionate about computer security and technology. I have an experience of over 10 years working in various companies related to computer technical issue solving and Internet security. I have been working as an author and editor for pcrisk.com since 2010. Follow me on Twitter and LinkedIn to stay informed about the latest online security threats. Contact Tomas Meskauskas.

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Software uninstall instructions
Malware activity

Global malware activity level today:

Medium threat activity

Increased attack rate of infections detected within the last 24 hours.

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