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How to remove the EffortPlanning adware-type application from your Mac

Also Known As: Ads by EffortPlanning
Type: Mac Virus
Damage level: Medium

What kind of application is EffortPlanning?

Our researchers found the EffortPlanning app during a routine investigation of new submissions to VirusTotal. After examining this piece of software, we determined that it is adware. Additionally, it was evident that EffortPlanning is part of the AdLoad malware family.

EffortPlanning adware

EffortPlanning adware overview

Adware stands for advertising-supported software. It is designed to display ads on various interfaces, such as visited websites, desktops, or others. The adverts promote online scams, untrustworthy/harmful software, and malware. When clicked on, some of them can even perform stealthy downloads/installations.

It is noteworthy that while genuine content may be encountered through these advertisements – it is unlikely to be endorsed by any official parties. It is most probable that this endorsement is undertaken by scammers who abuse the products' affiliate programs in order to obtain illegitimate commissions.

Advertising-supported software may need certain conditions to run intrusive advert campaigns, e.g., compatible browser/system or user geolocation, visits to specific websites, etc. However, even if EffortPlanning does not display ads – this application remains a threat.

While AdLoad adware tends to have browser-hijacking qualities, we did not observe these traits while testing EffortPlanning.

Furthermore, this rogue adware-type app likely has data-tracking abilities. Information of interest may include: browsing and search engine histories, Internet cookies, usernames/passwords, personally identifiable details, finance-related data, and so on. The collected information can then be shared with and/or sold to third-parties.

In summary, the presence of advertising-supported software like EffortPlanning on devices can lead to system infections, serious privacy issues, financial losses, and identity theft.

Threat Summary:
Name Ads by EffortPlanning
Threat Type Adware, Mac malware, Mac virus
Detection Names Avast (MacOS:Adload-AG [Adw]), Combo Cleaner (Gen:Variant.Adware.MAC.Adload.31), ESET-NOD32 (A Variant Of OSX/Adware.Synataeb.H), Kaspersky (Not-a-virus:HEUR:AdWare.OSX.Adload.j), Full List (VirusTotal)
Additional Information This application belongs to Adload malware family.
Symptoms Your Mac becomes slower than normal, you see unwanted pop-up ads, you are redirected to dubious websites.
Distribution methods Deceptive pop-up ads, free software installers (bundling), torrent file downloads.
Damage Internet browser tracking (potential privacy issues), display of unwanted ads, redirects to dubious websites, loss of private information.
Malware Removal (Mac)

To eliminate possible malware infections, scan your Mac with legitimate antivirus software. Our security researchers recommend using Combo Cleaner.
▼ Download Combo Cleaner for Mac
To use full-featured product, you have to purchase a license for Combo Cleaner. Limited seven days free trial available. Combo Cleaner is owned and operated by Rcs Lt, the parent company of PCRisk.com read more.

Adware examples

DynamicExplorerElementaryDivision, and EdgeCommand are merely a few examples of adware we have analyzed. Advertising-supported software rarely appears suspect; it tends to look ordinary and harmless. Users are enticed into downloading/installing this software with various useful features, which are usually nonoperational.

It must be stressed that even if a piece of software works as promised – that is not definitive proof of either legitimacy or safety.

How did EffortPlanning install on my computer?

Adware is promoted on its "official" download pages and scam websites. Most visitors enter these webpages via redirects caused by sites utilizing rogue advertising networks, spam browser notifications, mistyped URLs, intrusive ads, or installed adware (with browser force-opening abilities).

Additionally, advertising-supported software can be bundled with regular programs. Downloading from untrustworthy sources (e.g., freeware and third-party websites, P2P sharing networks, etc.) and rushing through installation processes (e.g., using "Easy/Quick" settings, etc.) – increase the risk of allowing bundled content into the system.

Intrusive advertisements proliferate adware as well. Some of these adverts can be triggered (i.e., by being clicked) to execute scripts that perform downloads/installations without user consent.

How to avoid installation of adware?

We strongly recommend researching software and downloading it only from official/verified sources. Installation processes must be approached with caution, e.g., by reading terms, exploring available options, using the "Custom/Advanced" settings, and opting out of all supplementary apps, extensions, tools, etc.

We advise being vigilant when browsing since fake and dangerous online content usually appears legitimate and innocuous. For example, intrusive ads may look harmless – yet they redirect to highly questionable sites (e.g., gambling, scam-promoting, pornography, adult dating, etc.).

In case of encounters with such adverts/redirects, check the system and immediately remove all dubious applications and browser extensions/plug-ins. If your computer is already infected with EffortPlanning, we recommend running a scan with Combo Cleaner Antivirus for macOS to automatically eliminate this adware.

Pop-up window displayed once EffortPlanning adware's installation is over:

Pop-up displayed once EffortPlanning installation is complete

EffortPlanning adware's installation folder:

EffortPlanning adware install folder

Instant automatic Mac malware removal: Manual threat removal might be a lengthy and complicated process that requires advanced IT skills. Combo Cleaner is a professional automatic malware removal tool that is recommended to get rid of Mac malware. Download it by clicking the button below:
▼ DOWNLOAD Combo Cleaner for Mac By downloading any software listed on this website you agree to our Privacy Policy and Terms of Use. To use full-featured product, you have to purchase a license for Combo Cleaner. Limited seven days free trial available. Combo Cleaner is owned and operated by Rcs Lt, the parent company of PCRisk.com read more.

Quick menu:

Video showing how to remove EffortPlanning adware using Combo Cleaner:

EffortPlanning adware removal:

Remove EffortPlanning-related potentially unwanted applications from your "Applications" folder:

Manual removal of malicious Mac applications

Click the Finder icon. In the Finder window, select "Applications". In the applications folder, look for "MPlayerX","NicePlayer", or other suspicious applications and drag them to the Trash.

After removing the potentially unwanted application(s) that cause online ads, scan your Mac for any remaining unwanted components.

Remove adware-related files and folders

Mac Go To Folder step

Click the Finder icon, from the menu bar. Choose Go, and click Go to Folder...

Mac removing related files and folders - step 1Check for adware generated files in the /Library/LaunchAgents/ folder:

Mac go to /Library/LaunchAgents - step 1

In the Go to Folder... bar, type: /Library/LaunchAgents/

Mac go to /Library/LaunchAgents - step 2

In the "LaunchAgents" folder, look for any recently-added suspicious files and move them to the Trash. Examples of files generated by adware - "installmac.AppRemoval.plist", "myppes.download.plist", "mykotlerino.ltvbit.plist", "kuklorest.update.plist", etc. Adware commonly installs several files with the exact same string.

Mac removing related files and folders - step 2Check for adware generated files in the ~/Library/Application Support/ folder:

Mac go to /Library/Application Support - step 1

In the Go to Folder... bar, type: ~/Library/Application Support/

Mac go to /Library/Application Support - step 2

In the "Application Support" folder, look for any recently-added suspicious folders. For example, "MplayerX" or "NicePlayer", and move these folders to the Trash.

Mac removing related files and folders - step 3Check for adware generated files in the ~/Library/LaunchAgents/ folder:

Mac go to ~/Library/LaunchAgents - step 1

In the Go to Folder... bar, type: ~/Library/LaunchAgents/

Mac go to ~/Library/LaunchAgents - step 2

In the "LaunchAgents" folder, look for any recently-added suspicious files and move them to the Trash. Examples of files generated by adware - "installmac.AppRemoval.plist", "myppes.download.plist", "mykotlerino.ltvbit.plist", "kuklorest.update.plist", etc. Adware commonly installs several files with the exact same string.

Mac removing related files and folders - step 4Check for adware generated files in the /Library/LaunchDaemons/ folder:

Mac go to /Library/LaunchDaemons - step 1

In the "Go to Folder..." bar, type: /Library/LaunchDaemons/

Mac go to /Library/LaunchDaemons - step 2

In the "LaunchDaemons" folder, look for recently-added suspicious files. For example "com.aoudad.net-preferences.plist", "com.myppes.net-preferences.plist", "com.kuklorest.net-preferences.plist", "com.avickUpd.plist", etc., and move them to the Trash.

Mac removing malware related files and folders - step 5Scan your Mac with Combo Cleaner:

If you have followed all the steps correctly, your Mac should be clean of infections. To ensure your system is not infected, run a scan with Combo Cleaner Antivirus. Download it HERE. After downloading the file, double click combocleaner.dmg installer. In the opened window, drag and drop the Combo Cleaner icon on top of the Applications icon. Now open your launchpad and click on the Combo Cleaner icon. Wait until Combo Cleaner updates its virus definition database and click the "Start Combo Scan" button.

Mac remove malware with Combo Cleaner - step 1

Combo Cleaner will scan your Mac for malware infections. If the antivirus scan displays "no threats found" - this means that you can continue with the removal guide; otherwise, it's recommended to remove any found infections before continuing.

Mac remove malware with Combo Cleaner - step 2

After removing files and folders generated by the adware, continue to remove rogue extensions from your Internet browsers.

Remove malicious extensions from Internet browsers

Safari iconRemove malicious Safari extensions:

Removal of malicious extensions in Safari - step 1

Open the Safari browser, from the menu bar, select "Safari" and click "Preferences...".

Removal of malicious extensions in Safari - step 2

In the preferences window, select "Extensions" and look for any recently-installed suspicious extensions. When located, click the "Uninstall" button next to it/them. Note that you can safely uninstall all extensions from your Safari browser - none are crucial for regular browser operation.

  • If you continue to have problems with browser redirects and unwanted advertisements - Reset Safari.

Google Chrome logoRemove malicious extensions from Google Chrome:

Removal of malicious extensions in Google Chrome - step 1

Click the Chrome menu icon Google Chrome menu icon (at the top right corner of Google Chrome), select "More Tools" and click "Extensions". Locate all recently-installed suspicious extensions, select these entries and click "Remove".

Removal of malicious extensions in Google Chrome - step 2

  • If you continue to have problems with browser redirects and unwanted advertisements - Reset Google Chrome.

Mozilla Firefox logoRemove malicious extensions from Mozilla Firefox:

Removal of malicious extensions in Mozilla Firefox - step 1

Click the Firefox menu firefox menu icon (at the top right corner of the main window) and select "Add-ons and themes". Click "Extensions", in the opened window locate all recently-installed suspicious extensions, click on the three dots and then click "Remove".

Removal of malicious extensions in Mozilla Firefox - step 2

  • If you continue to have problems with browser redirects and unwanted advertisements - Reset Mozilla Firefox.

Frequently Asked Questions (FAQ)

What harm can adware cause?

Adware displays adverts that endorse content capable of causing system infections, privacy issues, financial losses, and other serious problems. Its presence on a device can result in diminished browsing quality or system performance. This software is also considered to be a privacy threat since it usually collects sensitive information.

What does adware do?

Adware stands for advertising-supported software. It operates by enabling the placement of ads on various interfaces. Additionally, some types can force-open sites and gather private data.

How do adware developers generate revenue?

Most of the profit is made through affiliate programs by promoting websites, products, services, applications, browser extensions, and other content.

Will Combo Cleaner remove EffortPlanning adware?

Yes, Combo Cleaner can scan devices and eliminate detected adware-type apps. Note that manual removal (unaided by security programs) might not be effective. In some instances, after the adware has been manually removed – various remnants (files) stay hidden within the system. The remaining components may continue to run and cause issues. Hence, it is crucial to eliminate advertising-supported software thoroughly.

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About the author:

Tomas Meskauskas

Tomas Meskauskas - expert security researcher, professional malware analyst.

I am passionate about computer security and technology. I have an experience of over 10 years working in various companies related to computer technical issue solving and Internet security. I have been working as an author and editor for pcrisk.com since 2010. Follow me on Twitter and LinkedIn to stay informed about the latest online security threats. Contact Tomas Meskauskas.

PCrisk security portal is brought by a company RCS LT. Joined forces of security researchers help educate computer users about the latest online security threats. More information about the company RCS LT.

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Malware activity

Global malware activity level today:

Medium threat activity

Increased attack rate of infections detected within the last 24 hours.

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To use full-featured product, you have to purchase a license for Combo Cleaner. Limited seven days free trial available. Combo Cleaner is owned and operated by Rcs Lt, the parent company of PCRisk.com read more.