How to uninstall ReachChoice adware

Also Known As: Ads by ReachChoice
Type: Mac Virus
Distribution: Low
Damage level: Medium

How to remove ReachChoice from Mac computers

What is ReachChoice?

ReachChoice supposedly improves the browsing experience, however, this app is categorized as adware. Therefore, users are served with various intrusive advertisements. Apps such as ReachChoice are also categorized as potentially unwanted applications (PUAs), since people tend to download and install them inadvertently. Additionally, adware is often designed to gather information relating to users' browsing habits.

ReachChoice adware

When installed, adware-type applications serve intrusive ads, usually in the form of coupons, banners, pop-ups, surveys, and so on. These commonly redirect people who click them to various untrustworthy, potentially malicious websites. In some cases, they execute scripts that download or install potentially unwanted and/or malicious software. Furthermore, software such as ReachChoice is often designed to collect browsing data such as IP addresses, URLs of visited web pages, entered search queries, geolocations, and browsing-related information. Some adware additionally records sensitive, personal details. People responsible for adware (and other PUAs that operate as information tracking tools) sell the data to third parties who misuse it to generate revenue. Data gathered by these PUAs might fall into the hands of cyber criminals. By misusing recorded data, developers and third parties put users of adware at risk of problems relating to browsing safety, online privacy, and some of the details might be misused to steal users' identities. Therefore, remove all adware from browsers and operating systems immediately.

Threat Summary:
Name Ads by ReachChoice
Threat Type Adware, Mac malware, Mac virus.
Detection Names Avast (JS:Agent-EIC [Adw]), F-Secure (Malware.OSX/Script.Gen), Kaspersky (Not-a-virus:HEUR:AdWare.Script.SearchExt.gen), Symantec (OSX.Trojan.Gen), Full List (VirusTotal)
Symptoms Your Mac becomes slower than normal, you see unwanted pop-up ads, you are redirected to dubious websites.
Distribution methods Deceptive pop-up ads, free software installers (bundling), fake Flash Player installers, torrent file downloads.
Damage Internet browser tracking (potential privacy issues), display of unwanted ads, redirects to dubious websites, loss of private information.
Malware Removal (Mac)

To eliminate possible malware infections, scan your Mac with legitimate antivirus software. Our security researchers recommend using Combo Cleaner.
▼ Download Combo Cleaner for Mac
To use full-featured product, you have to purchase a license for Combo Cleaner. Limited three days free trial available.

ReachChoice is virtually identical to other software of this type including, for example, GlobalAdviseSearch, FocusProvide and EngineFiles. These apps deliver no real value and are designed only to display advertisements. They are used simply to help the developers to generate revenue by gathering browsing data and other information. Never download or install adware.

How did ReachChoice install on my computer?

People often download/install unwanted apps (adware, browser hijackers and other PUAs) when they are included into the download/installation set-ups as 'additional offers'. This distribution method of potentially unwanted software is called "bundling". Generally, offers to download and/or install PUAs are mentioned in "Advanced", "Custom" and other similar settings/options of set-ups of regular software. Many people fail to check or change these settings when they download/install programs and leave them unchanged. In this way, they inadvertently agree to download/installation of various PUAs by default. In some cases, PUAs are inadvertently downloaded/installed by clicking deceptive ads that execute certain scripts.

How to avoid installation of potentially unwanted applications

Do not download files or software from unofficial pages, via Peer-to-Peer networks (torrent clients, eMule), third party downloaders or other similar sources. Avoid third party installers. All software should be downloaded from official pages and through direct download links. Do not to finish any download or installation process without checking settings such as "Custom", "Advanced", etc. Decline any offers to download or install additional, unwanted software. Do not click advertisements that are displayed on dubious web pages (e.g., those relating to gambling, adult dating, or pornography). These can cause redirects to other untrustworthy websites and unwanted downloads/installations. If a browser opens dubious pages or displays ads automatically, check for any suspicious, unwanted apps (extensions, plug-ins or add-ons) remove these entries immediately. Also remove programs of this kind that are installed on the operating system. If your computer is already infected with ReachChoice, we recommend running a scan with Combo Cleaner Antivirus for macOS to automatically eliminate this adware.

Pop-up window displayed once ReachChoice installation is complete:

pop-up displayed once ReachChoice installation is done

Installation folder and files of ReachChoice adware:

reachchoice adware installation files

Instant automatic Mac malware removal: Manual threat removal might be a lengthy and complicated process that requires advanced computer skills. Combo Cleaner is a professional automatic malware removal tool that is recommended to get rid of Mac malware. Download it by clicking the button below:
▼ DOWNLOAD Combo Cleaner for Mac By downloading any software listed on this website you agree to our Privacy Policy and Terms of Use. To use full-featured product, you have to purchase a license for Combo Cleaner. Limited three days free trial available.

Quick menu:

Video showing how to remove ReachChoice adware using Combo Cleaner:

ReachChoice adware removal:

Remove ReachChoice-related potentially unwanted applications from your "Applications" folder:

mac browser hijacker removal from applications folder

Click the Finder icon. In the Finder window, select "Applications". In the applications folder, look for "MPlayerX", "NicePlayer", or other suspicious applications and drag them to the Trash. After removing the potentially unwanted application(s) that cause online ads, scan your Mac for any remaining unwanted components.

Remove ads by reachchoice related files and folders:

Finder go to folder command

Click the Finder icon, from the menu bar. Choose Go, and click Go to Folder...

step1Check for adware-generated files in the /Library/LaunchAgents folder:

removing adware from launch agents folder step 1

In the Go to Folder... bar, type: /Library/LaunchAgents

removing adware from launch agents folder step 2
In the “LaunchAgents” folder, look for any recently-added suspicious files and move them to the Trash. Examples of files generated by adware - “installmac.AppRemoval.plist”, “myppes.download.plist”, “mykotlerino.ltvbit.plist”, “kuklorest.update.plist”, etc. Adware commonly installs several files with the same string.

step2Check for adware generated files in the /Library/Application Support folder:

removing adware from application support folder step 1

In the Go to Folder... bar, type: /Library/Application Support

removing adware from application support folder step 2
In the “Application Support” folder, look for any recently-added suspicious folders. For example, “MplayerX” or “NicePlayer”, and move these folders to the Trash.

step3Check for adware-generated files in the ~/Library/LaunchAgents folder:

removing adware from ~launch agents folder step 1


In the Go to Folder bar, type: ~/Library/LaunchAgents

removing adware from ~launch agents folder step 2

In the “LaunchAgents” folder, look for any recently-added suspicious files and move them to the Trash. Examples of files generated by adware - “installmac.AppRemoval.plist”, “myppes.download.plist”, “mykotlerino.ltvbit.plist”, “kuklorest.update.plist”, etc. Adware commonly installs several files with the same string.

step4Check for adware-generated files in the /Library/LaunchDaemons folder:

removing adware from launch daemons folder step 1
In the Go to Folder... bar, type: /Library/LaunchDaemons

removing adware from launch daemons folder step 2
In the “LaunchDaemons” folder, look for recently-added suspicious files. For example “com.aoudad.net-preferences.plist”, “com.myppes.net-preferences.plist”, "com.kuklorest.net-preferences.plist”, “com.avickUpd.plist”, etc., and move them to the Trash.

step 5 Scan your Mac with Combo Cleaner:

If you have followed all the steps in the correct order you Mac should be clean of infections. To be sure your system is not infected run a scan with Combo Cleaner Antivirus. Download it HERE. After downloading the file double click combocleaner.dmg installer, in the opened window drag and drop Combo Cleaner icon on top of the Applications icon. Now open your launchpad and click on the Combo Cleaner icon. Wait until Combo Cleaner updates it's virus definition database and click "Start Combo Scan" button.

scan-with-combo-cleaner-1

Combo Cleaner will scan your Mac for malware infections. If the antivirus scan displays "no threats found" - this means that you can continue with the removal guide, otherwise it's recommended to remove any found infections before continuing.

scan-with-combo-cleaner-2

After removing files and folders generated by the adware, continue to remove rogue extensions from your Internet browsers.

Ads by ReachChoice removal from Internet browsers:

safari browser iconRemove malicious extensions from Safari:

Remove ads by reachchoice related Safari extensions:

safari browser preferences

Open Safari browser, from the menu bar, select "Safari" and click "Preferences...".

safari extensions window

In the preferences window, select "Extensions" and look for any recently-installed suspicious extensions. When located, click the "Uninstall" button next to it/them. Note that you can safely uninstall all extensions from your Safari browser - none are crucial for normal browser operation.

  • If you continue to have problems with browser redirects and unwanted advertisements - Reset Safari.

firefox browser iconRemove malicious plug-ins from Mozilla Firefox:

Remove ads by reachchoice related Mozilla Firefox add-ons:

accessing mozilla firefox add-ons

Open your Mozilla Firefox browser. At the top right corner of the screen, click the "Open Menu" (three horizontal lines) button. From the opened menu, choose "Add-ons".

removing malicious add-ons from mozilla firefox

Choose the "Extensions" tab and look for any recently-installed suspicious add-ons. When located, click the "Remove" button next to it/them. Note that you can safely uninstall all extensions from your Mozilla Firefox browser - none are crucial for normal browser operation.

  • If you continue to have problems with browser redirects and unwanted advertisements - Reset Mozilla Firefox.

chrome-browser-iconRemove malicious extensions from Google Chrome:

Remove ads by reachchoice related Google Chrome add-ons:

removing malicious google chrome extensions step 1

Open Google Chrome and click the "Chrome menu" (three horizontal lines) button located in the top-right corner of the browser window. From the drop-down menu, choose "More Tools" and select "Extensions".

removing malicious Google Chrome extensions step 2

In the "Extensions" window, look for any recently-installed suspicious add-ons. When located, click the "Trash" button next to it/them. Note that you can safely uninstall all extensions from your Google Chrome browser - none are crucial for normal browser operation.

  • If you continue to have problems with browser redirects and unwanted advertisements - Reset Google Chrome.

About the author:

Tomas Meskauskas

Tomas Meskauskas - expert security researcher, professional malware analyst.

I am passionate about computer security and technology. I have an experience of over 10 years working in various companies related to computer technical issue solving and Internet security. I have been working as an author and editor for pcrisk.com since 2010. Follow me on Twitter and LinkedIn to stay informed about the latest online security threats. Contact Tomas Meskauskas.

PCrisk security portal is brought by a company RCS LT. Joined forces of security researchers help educate computer users about the latest online security threats. More information about the company RCS LT.

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Malware activity

Global malware activity level today:

Medium threat activity

Increased attack rate of infections detected within the last 24 hours.

QR Code
Ads by ReachChoice QR code
A QR code (Quick Response Code) is a machine-readable code which stores URLs and other information. This code can be read using a camera on a smartphone or a tablet. Scan this QR code to have an easy access removal guide of Ads by ReachChoice on your mobile device.
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