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Life-Saver Ads

Also Known As: Life-Saver adware
Type: Adware
Damage level: Medium

What is Life-Safer?

Life-Saver is a potentially unwanted program (PUP) that supposedly saves time and money by displaying coupons, special deals/discounts available on shopping websites, enabling comparison shopping, and other online-shopping related features - "Life-Saver is a browser add-on that helps you to save money when you are shopping online. As soon as it is downloaded and installed, it scans the Web for the latest coupons, and discounts."

These are merely fake promises delivered by Life-Saver to give the impression of legitimate software. In fact, Life-Saver is classed as an adware-type application that infiltrates systems without users' permission. In addition, this app monitors users' Internet browsing activity and generates intrusive online ads.

Life-Safer adware

Advertisements generated by Life_Saver include pop-up, coupon, and price comparison ads. On initial inspection, these advertisements might appear harmless, and although most redirect to various e-commerce websites, some may redirect to malicious sites containing infectious content. Thus, clicking them risks system infection with adware.

These advertisements are displayed using 'virtual layer' (a tool enabling placement of third party graphical content on any site), which conceals underlying content, thereby significantly diminishing the Internet browsing experience. Users' Internet browsing activity is continually tracked, since Life-Safer collects various Internet browsing-related information.

Note that this recorded data is shared with third parties and might contain private details that third parties misuse to generate revenue. This behavior could lead to serious privacy issues or even identity theft. Therefore, we strongly advise that you uninstall Life-Safer immediately.

This adware is identical to a number of other PUPs such as Awesome-Promos, DelightfulDeals, and HaggleDazzle. The name is the only difference. All claim to save time and money, and yet, none provide users with any real value. Life-Saver, and the aforementioned apps, are designed solely to generate revenue for the developers.

Rather than providing the functionality promised, they produce intrusive online advertisements (using the 'Pay Per Click' [PPC] advertising model) and collect personally identifiable information (which is later sold to third parties).

How did Life-Safer install on my computer?

The developers employ a deceptive software marketing method called 'bundling' to distribute Life-Saver adware. The developers bundle applications and hide them within them 'Custom' or 'Advanced' settings. By rushing the download/installation processes, and skipping this section, users install PUPs inadvertently.

The developers are concerned only with amount of revenue generated, which is dependent on the number of applications distributed, and thus, they intentionally conceal rogue applications.

How to avoid installation of potentially unwanted applications?

To prevent installation of adware-type applications, perform the download and installation processes with the 'Custom' or 'Advanced' options.

Only by closely analyzing these steps and declining all third party applications listed for download/installation, will you be able to protect your system. The key to computer safety is caution. Never rush when downloading and installing software.

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Quick menu:

Life-Safer adware removal:

Windows 11 users:

Accessing Apps and Features in Windows 11

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Accessing Programs and Features (uninstall) in Windows 8

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Accessing Programs and Features (uninstall) in Windows 7

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Uninstall app in OSX (Mac)

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

Life-Safer adware uninstall via Control Panel

In the uninstall programs window, look for "Life-Safer", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes Life-Safer ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Life-Safer adware from Internet browsers:

At time of research, Life-Safer did not install its browser plug-ins on Internet Explorer, Google Chrome, or Mozilla Firefox, however, it was bundled with other adware. Therefore, you are advised to remove all potentially unwanted browser add-ons from your Internet browsers.

Video showing how to remove potentially unwanted browser add-ons:

Internet Explorer logoRemove malicious add-ons from Internet Explorer:

Removing Life-Safer ads from Internet Explorer step 1

Click the "gear" icon Internet Explorer options icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for any recently-installed suspicious browser extensions, select these entries and click "Remove".

Removing Life-Safer ads from Internet Explorer step 2

Optional method:

If you continue to have problems with removal of the life-saver adware, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Resetting Internet Explorer settings to default on Windows XP

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Resetting Internet Explorer settings to default on Windows 7

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

Reseting Internet Explorer settings to default in Windows 8 - accessing

In the opened window, select the Advanced tab.

Resetting Internet Explorer settings to default on Windows 8 - Internet options advanced tab

Click the Reset button.

Resetting Internet Explorer settings to default on Windows 8 - click the Reset button in the Internet options advanced tab

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Resetting Internet Explorer settings to default on Windows 8 - confirm settings reset to default by clicking the reset button

Google Chrome logoRemove malicious extensions from Google Chrome:

Removing Life-Safer  ads from Google Chrome step 1

Click the Chrome menu icon Google Chrome options icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate all recently-installed suspicious browser add-ons, select these entries and click the trash can icon.

Removing Life-Safer ads from Google Chrome step 2

Optional method:

If you continue to have problems with removal of the life-saver adware, reset your Google Chrome browser settings. Click the Chrome menu icon Google Chrome menu icon (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

Google Chrome settings reset step 1

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

Google Chrome settings reset step 2

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Google Chrome settings reset step 3

Mozilla Firefox logoRemove malicious plug-ins from Mozilla Firefox:

Removing Life-Safer ads from Mozilla Firefox step 1

Click the Firefox menu firefox menu icon (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove all recently-installed suspicious browser plug-ins.

Removing Life-Safer ads from Mozilla Firefox step 2

Optional method:

Computer users who have problems with life-saver adware removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, firefox menu icon in the opened menu, click Help.

Accessing settings (Reset Firefox to default settings step 1)

Select Troubleshooting Information.

Accessing Troubleshooting Information (Reset Firefox to default settings step 2)

In the opened window, click the Refresh Firefox button.

Clicking on Refresh Firefox button (Reset Firefox to default settings step 3)

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Confirm your want to reset Firefox settings to default (Reset Firefox to default settings step 4)

safari browser logoRemove malicious extensions from Safari:

removing adware from safari step 1 - accessing preferences

Make sure your Safari browser is active, click Safari menu, and select Preferences....

removing adware from safari step 2 - removing extensions

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

resetting safari step 1

In the opened window select all history and click the Clear History button.

resetting safari step 2

Microsoft Edge (Chromium) logoRemove malicious extensions from Microsoft Edge:

Removing adware from Microsoft Edge step 1

Click the Edge menu icon Microsoft Edge (chromium) menu icon (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Removing adware from Microsoft Edge step 2

Optional method:

If you continue to have problems with removal of the life-saver adware, reset your Microsoft Edge browser settings. Click the Edge menu icon Microsoft Edge (chromium) menu icon (at the top right corner of Microsoft Edge) and select Settings.

Microsoft Edge (Chromium) reset step 1

In the opened settings menu select Reset settings.

Microsoft Edge (Chromium) reset step 2

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

Microsoft Edge (Chromium) reset step 3

  • If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

declining installation of adware while downloading free software sampleCommonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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About the author:

Tomas Meskauskas

Tomas Meskauskas - expert security researcher, professional malware analyst.

I am passionate about computer security and technology. I have an experience of over 10 years working in various companies related to computer technical issue solving and Internet security. I have been working as an author and editor for pcrisk.com since 2010. Follow me on Twitter and LinkedIn to stay informed about the latest online security threats. Contact Tomas Meskauskas.

PCrisk security portal is brought by a company RCS LT. Joined forces of security researchers help educate computer users about the latest online security threats. More information about the company RCS LT.

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Software uninstall instructions
Malware activity

Global malware activity level today:

Medium threat activity

Increased attack rate of infections detected within the last 24 hours.

QR Code
Life-Saver adware QR code
Scan this QR code to have an easy access removal guide of Life-Saver adware on your mobile device.
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