GamesCake Ads

What is GamesCake?

GamesCake is a deceptive application identical to GamingTreasure, ArcadeTropics, GamesLagoon, and a number of other bogus programs. All (including GamesCake) offer functionality to play various Flash games, however, these false claims are merely attempts to trick users into believing that this application is legitimate.

In fact, GamesCake is categorized as a potentially unwanted program (PUP) and adware. One of the main reasons for these negative associations is stealth installation - GamesCake usually infiltrates systems without users’ consent. Users' web browsing activity is then tracked and intrusive online advertisements displayed.

GamesCake records IP addresses, website URLs visited, pages viewed, search queries, and other similar information relating to users' web browsing activity. This data may seem insignificant, however, it might contain private details that are shared with cooperating third parties (who often misuse private data to generate revenue).

Thus, the presence of a data-tracking app on your system can lead to serious privacy issues or even identity theft. Another downside of GamesCake is display of intrusive online advertisements.

This PUP employs a 'virtual layer' to generate coupon, pop-up, banner, and other intrusive online advertisements that conceal underlying content, and none of which originate from users' visited websites. This significantly diminishes the web browsing experience.

In addition, they might redirect to malicious websites containing infectious content - clicking them risks further high-risk adware or malware infections. Therefore, you are strongly advised to uninstall GamesCake adware immediately.

Adware-type applications often have similar characteristics. All claim to enhance users' web browsing experience in certain ways. These fake promises are given only to trick users to install. The purpose of each adware-type application is only to generate revenue for the developers.

Rather than providing any real value for users, applications such as GamesCake track web browsing activity, deliver intrusive online advertisements, and occasionally cause unwanted browser redirects. These apps are useless for regular users.

How did GamesCake install on my computer?

GamesCake has an official download website, however, research shows that many users install this application inadvertently without their consent, since the are unaware that developers use a deceptive software marketing method called 'bundling' - stealth installation of PUPs with regular software.

Developers intentionally conceal bogus programs within the 'Custom/Advanced' options of the download and/or installation procedures. Rushing these procedures and skipping most/all steps often leads to inadvertent installation of bogus software such as GamesCake.

How to avoid installation of potentially unwanted applications?

There are two main steps you should take to prevent this situation. Firstly, never rush when downloading and installing software - closely analyze each step using the 'Custom' or 'Advanced' settings. Additionally, opt-out of all third party applications listed for download/installation. Bundled software is mostly dubious and, thus, should never be installed.

GamesCake generating intrusive online advertisements:

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Quick menu:

• What is GamesCake?
• STEP 1. Uninstall GamesCake application using Control Panel.
• STEP 2. Remove GamesCake adware from Internet Explorer.
• STEP 3. Remove GamesCake ads from Google Chrome.
• STEP 4. Remove 'Ads by GamesCake' from Mozilla Firefox.
• STEP 5. Remove GamesCake ads from Safari.
• STEP 6. Remove rogue plug-ins from Microsoft Edge.

GamesCake adware removal:

Windows 11 users:

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

In the uninstall programs window, look for "GamesCake", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes GamesCake ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove GamesCake adware from Internet browsers:

Video showing how to remove potentially unwanted browser add-ons:

Remove malicious add-ons from Internet Explorer:

Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for "GamesCake", select this entry and click "Remove".

Optional method:

If you continue to have problems with removal of the gamescake adware, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

In the opened window, select the Advanced tab.

Click the Reset button.

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Remove malicious extensions from Google Chrome:

Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate "GamesCake", select this entry and click the trash can icon.

Optional method:

If you continue to have problems with removal of the gamescake adware, reset your Google Chrome browser settings. Click the Chrome menu icon  (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Remove malicious plug-ins from Mozilla Firefox:

Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove "GamesCake".

Optional method:

Computer users who have problems with gamescake adware removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.

Select Troubleshooting Information.

In the opened window, click the Refresh Firefox button.

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Remove malicious extensions from Safari:

Make sure your Safari browser is active, click Safari menu, and select Preferences....

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

In the opened window select all history and click the Clear History button.

Remove malicious extensions from Microsoft Edge:

Click the Edge menu icon  (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Optional method:

If you continue to have problems with removal of the gamescake adware, reset your Microsoft Edge browser settings. Click the Edge menu icon  (at the top right corner of Microsoft Edge) and select Settings.

In the opened settings menu select Reset settings.

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

• If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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