Ads by PriceLess
Written by Tomas Meskauskas on (updated)
What is PriceLess?
Produced by two different companies, PriceLess is a rogue browser extension claiming to save time and money by displaying special discounts, deals, and coupons within shopping websites. Although this may seem useful and legitimate functionality, PriceLess is considered to be malware or a virus.
These associations are made since PriceLess employs a deceptive software marketing method called 'bundling' to install on Internet browsers (Internet Explorer, Google Chrome, and Mozilla Firefox) without users' consent.
Bundling allows stealth distribution of programs together with other software, and therefore, most infections are caused by reckless download of free software from freeware download websites.
Most current freeware download websites such as download.com, softonic.com, soft32.com, etc., use small programs called 'download clients' to monetize their free services and traffic by offering installation of promoted (according to the developers, '100% legitimate and virus-free') browser plug-ins together with the chosen free software.
Thus, reckless download and installation of freeware often results in adware or malware infections. Following stealth installation, PriceLess generates intrusive online advertisements (rather than the promised coupons) and diminishes Internet browser performance.
In addition, this extension tracks users' Internet browsing activity by collecting various software and hardware information. This recorded information is likely to be personally identifiable and may cause serious privacy issues or identity theft. Therefore, users are strongly advised to uninstall PriceLess from their Internet browsers.
PriceLess is similar to other potentially unwanted programs (PUPs) that use bundling as an installation method. Some examples include: saveX, eDeals, Mezaa, SpeedSave, and smartones.
These browser plug-ins provide little or no value to the user, since their purpose is to generate revenue by dubious methods (displaying ads, diminishing browser performance, tracking users' Internet browsing activity, etc.) Installation of programs such as PriceLess can be prevented by closely inspecting each step of the free software download procedure and declining installation of any additional applications offered.
In addition, software downloaded from the Internet should be installed using the 'Advanced' or 'Custom' installation options - this will reveal all hidden applications and allow users to decline installation of them. If you experience intrusive online advertisements and feel that PriceLess was installed without your consent, read the removal instructions provided to uninstall this adware from your Internet browsers.
Deceptive free software installers used in PriceLess adware distribution:
Priceless adware generating intrusive online ads ('Powered by PriceLess'):
Instant automatic malware removal:
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- What is PriceLess?
- STEP 1. Uninstall PriceLess application using Control Panel.
- STEP 2. Remove PriceLess ads from Internet Explorer.
- STEP 3. Remove PriceLess advertisements from Google Chrome.
- STEP 4. Remove Ads by PriceLess from Mozilla Firefox.
- STEP 5. Remove PriceLess extension from Safari.
- STEP 6. Remove rogue plug-ins from Microsoft Edge.
PriceLess adware removal:
Windows 11 users:
Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.
Windows 10 users:
Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.
Windows 7 users:
Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.
macOS (OSX) users:
Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.
In the uninstall programs window, look for "PriceLess" and "Supporter", select these entries and click "Uninstall" or "Remove".
After uninstalling the potentially unwanted program (which causes PriceLess ads), scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.
Remove PriceLess adware from Internet browsers:
Video showing how to remove potentially unwanted browser add-ons:
Remove malicious add-ons from Internet Explorer:
Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for "PriceLess", select this entry and click "Remove". Note that PriceLess ads can be caused by other adware. In the Manage Add-ons window, remove all suspicious browser add-ons.
If you continue to have problems with removal of the priceless adware, reset your Internet Explorer settings to default.
Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.
Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.
Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.
In the opened window, select the Advanced tab.
Click the Reset button.
Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.
Remove malicious extensions from Google Chrome:
Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click on "Extensions". Locate: "PriceLess", select this entry and click the trash can icon. Note that PriceLess ads can be caused by other adware. In the "extensions" window of Google Chrome, remove all suspicious browser extensions.
If you continue to have problems with removal of the priceless adware, reset your Google Chrome browser settings. Click the Chrome menu icon (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.
After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.
In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.
Remove malicious plugins from Mozilla Firefox:
Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click on "Extensions", in the opened window remove "PriceLess". Note that PriceLess ads can be generated by other adware. In the "Add-ons Manager" window, remove all suspicious browser add-ons.
Computer users who have problems with priceless adware removal can reset their Mozilla Firefox settings.
Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.
Select Troubleshooting Information.
In the opened window, click the Refresh Firefox button.
In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.
Remove malicious extensions from Safari:
Make sure your Safari browser is active, click Safari menu, and select Preferences....
In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.
Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...
In the opened window select all history and click the Clear History button.
Remove malicious extensions from Microsoft Edge:
Click the Edge menu icon (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.
If you continue to have problems with removal of the priceless adware, reset your Microsoft Edge browser settings. Click the Edge menu icon (at the top right corner of Microsoft Edge) and select Settings.
In the opened settings menu select Reset settings.
Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.
- If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.
Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.
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