FacebookTwitterLinkedIn

Ads by Primary Color

Also Known As: Primary Color adware
Type: Adware
Damage level: Medium

What is Primary Color?

Primary Color is a potentially unwanted program (PUP) - a browser plug-in claiming to enable features such as coupons and comparison shopping to improve the Internet browsing experience. Primary Color may appear legitimate and useful, however, this browser add-on is categorized as adware.

The main reason for this negative association is a deceptive software marketing method called 'bundling' (stealth installation of third party applications together with the chosen software) employed by Primary Color to install on Internet browsers (Internet Explorer, Google Chrome, and Mozilla Firefox) without users' permission.

Following successful infiltration, this rogue extension generates various intrusive online ads including banner, transitional, interstitial, coupon, pop-up, search, and full-page ads. Some of these ads might redirect to bogus websites, thereby exposing your computer to infection.

Primary Color adware

In addition, Primary Color records various Internet browsing-related information including Internet Protocol (IP) addresses, unique identifier numbers, websites visited, search queries entered, pages viewed, and other information that might be personally identifiable.

Therefore, having Primary Color installed on your computer can lead to serious privacy issues or identity theft. The developers of this rogue add-on (SuperWeb LLC) have released several hundred identical browser add-ons under different names. Insider Deals, Shop Time, and Magic Ball are just some examples from a long list.

None provide any real value to the user. The purpose of Primary Color, and other plug-ins developed by SuperWeb LLC, is to generate revenue by the display of intrusive online ads and sharing collected data with third parties. You are strongly advised to uninstall Primary Color from your system immediately.

Close examination of Primary Color adware reveals that it is often distributed via small programs called 'download clients' (also called 'installers', 'download managers', etc.) on freeware download websites such as soft32.com, download.com, and softonic.com.

These websites employ download clients to monetize their free services and traffic by offering installation of third party applications together with the users' chosen software. In some cases, additional applications are simply hidden within the 'Custom' or 'Advanced' installation options.

These applications are usually described as 'legitimate and virus-free', however, reckless download and installation of freeware risks system infection with adware or malware. To avoid this situation, closely analyse each step of the free software download procedure and never accept offers to install additional programs.

Furthermore, applications downloaded from the Internet should be installed using the 'Advanced' or 'Custom' installation options, rather than 'Quick' or 'Typical' - this will reveal any third party apps listed for installation and allow you to opt-out. If your computer is infected with Primary Color adware, follow the instructions below to eliminate this PUP from your system.

Deceptive free software installers used in primary color adware distribution:

primary color adware installer sample 4 primary color adware installer sample 3 primary color adware installer sample 2 primary color adware installer

Primary Color adware generating intrusive online ads ('brought by Primary Color'):

primary color generating coupon ads sample 1 primary color generating coupon ads sample 2 primary color generating coupon ads sample 3

Instant automatic malware removal: Manual threat removal might be a lengthy and complicated process that requires advanced IT skills. Combo Cleaner is a professional automatic malware removal tool that is recommended to get rid of malware. Download it by clicking the button below:
▼ DOWNLOAD Combo Cleaner By downloading any software listed on this website you agree to our Privacy Policy and Terms of Use. To use full-featured product, you have to purchase a license for Combo Cleaner. 7 days free trial available. Combo Cleaner is owned and operated by Rcs Lt, the parent company of PCRisk.com read more.

Quick menu:

Primary Color adware removal:

Windows 11 users:

Accessing Apps and Features in Windows 11

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Accessing Programs and Features (uninstall) in Windows 8

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Accessing Programs and Features (uninstall) in Windows 7

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Uninstall app in OSX (Mac)

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

primary color adware uninstall via Control Panel

In the uninstall programs window, look for "Primary Color", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes Primary Color ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Primary Color adware from Internet browsers:

Video showing how to remove potentially unwanted browser add-ons:

Internet Explorer logo Remove malicious add-ons from Internet Explorer:

Removing Primary Color ads from Internet Explorer step 1

Click the "gear" icon Internet Explorer options icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for "Primary Color", select this entry and click "Remove".

Removing Primary Color ads from Internet Explorer step 2

Optional method:

If you continue to have problems with removal of the primary color adware, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Resetting Internet Explorer settings to default on Windows XP

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Resetting Internet Explorer settings to default on Windows 7

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

Reseting Internet Explorer settings to default in Windows 8 - accessing

In the opened window, select the Advanced tab.

Resetting Internet Explorer settings to default on Windows 8 - Internet options advanced tab

Click the Reset button.

Resetting Internet Explorer settings to default on Windows 8 - click the Reset button in the Internet options advanced tab

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Resetting Internet Explorer settings to default on Windows 8 - confirm settings reset to default by clicking the reset button

Google Chrome logo Remove malicious extensions from Google Chrome:

Removing Primary Color ads from Google Chrome step 1

Click the Chrome menu icon Google Chrome options icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate "Primary Color", select this entry and click the trash can icon.

Removing Primary Color ads from Google Chrome step 2

Optional method:

If you continue to have problems with removal of the primary color adware, reset your Google Chrome browser settings. Click the Chrome menu icon Google Chrome menu icon (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

Google Chrome settings reset step 1

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

Google Chrome settings reset step 2

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Google Chrome settings reset step 3

Mozilla Firefox logo Remove malicious plugins from Mozilla Firefox:

Removing Primary Color ads from Mozilla Firefox step 1

Click the Firefox menu firefox menu icon (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove "Primary Color".

Removing Primary Color ads from Mozilla Firefox step 2

Optional method:

Computer users who have problems with primary color adware removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, firefox menu icon in the opened menu, click Help.

Accessing settings (Reset Firefox to default settings step 1)

Select Troubleshooting Information.

Accessing Troubleshooting Information (Reset Firefox to default settings step 2)

In the opened window, click the Refresh Firefox button.

Clicking on Refresh Firefox button (Reset Firefox to default settings step 3)

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Confirm your want to reset Firefox settings to default (Reset Firefox to default settings step 4)

safari browser logoRemove malicious extensions from Safari:

removing adware from safari step 1 - accessing preferences

Make sure your Safari browser is active, click Safari menu, and select Preferences....

removing adware from safari step 2 - removing extensions

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

resetting safari step 1

In the opened window select all history and click the Clear History button.

resetting safari step 2

Microsoft Edge (Chromium) logoRemove malicious extensions from Microsoft Edge:

Removing adware from Microsoft Edge step 1

Click the Edge menu icon Microsoft Edge (chromium) menu icon (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Removing adware from Microsoft Edge step 2

Optional method:

If you continue to have problems with removal of the primary color adware, reset your Microsoft Edge browser settings. Click the Edge menu icon Microsoft Edge (chromium) menu icon (at the top right corner of Microsoft Edge) and select Settings.

Microsoft Edge (Chromium) reset step 1

In the opened settings menu select Reset settings.

Microsoft Edge (Chromium) reset step 2

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

Microsoft Edge (Chromium) reset step 3

  • If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

declining installation of adware while downloading free software sampleCommonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

Post a comment:
If you have additional information on primary color adware or it's removal please share your knowledge in the comments section below.

▼ Show Discussion

About the author:

Tomas Meskauskas

Tomas Meskauskas - expert security researcher, professional malware analyst.

I am passionate about computer security and technology. I have an experience of over 10 years working in various companies related to computer technical issue solving and Internet security. I have been working as an author and editor for pcrisk.com since 2010. Follow me on Twitter and LinkedIn to stay informed about the latest online security threats. Contact Tomas Meskauskas.

PCrisk security portal is brought by a company RCS LT. Joined forces of security researchers help educate computer users about the latest online security threats. More information about the company RCS LT.

Our malware removal guides are free. However, if you want to support us you can send us a donation.

About PCrisk

PCrisk is a cyber security portal, informing Internet users about the latest digital threats. Our content is provided by security experts and professional malware researchers. Read more about us.

Software uninstall instructions
Malware activity

Global malware activity level today:

Medium threat activity

Increased attack rate of infections detected within the last 24 hours.

QR Code
Primary Color adware QR code
Scan this QR code to have an easy access removal guide of Primary Color adware on your mobile device.
We Recommend:

Get rid of Windows malware infections today:

▼ REMOVE IT NOW
Download Combo Cleaner

Platform: Windows

Editors' Rating for Combo Cleaner:
Editors ratingOutstanding!

[Back to Top]

To use full-featured product, you have to purchase a license for Combo Cleaner. 7 days free trial available. Combo Cleaner is owned and operated by Rcs Lt, the parent company of PCRisk.com read more.