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How to uninstall Valerie adware from your operating system

Also Known As: Ads by Valerie
Type: Adware
Damage level: Medium

What is Valerie?

Valerie is a rogue application classified as adware. Following successful infiltration, it runs intrusive advertisement campaigns. I.e., Valerie delivers various misleading and even harmful ads. Most adware-type programs have data tracking capabilities, which are used to gather browsing related information.

It is likely that Valerie possesses this functionality as well. Due to the dubious methods used to proliferate adware-type apps, they are also classified as Potentially Unwanted Applications (PUAs).

Valerie adware

Adware enables the placement of third party graphical content, typically on any visited website. Therefore, the pop-ups, banners, coupons, surveys, full-page and other intrusive ads do not originate from the original websites. The delivered advertisements significantly diminish the browsing experience, as they overlay web page content and reduce browsing speed.

Furthermore, once clicked, intrusive ads can redirect to various untrusted/malicious websites and some can even stealthily download/install software. PUAs are a prime example of content infiltrated into systems in this manner. These unwanted applications have dangerous capabilities and these functions can be in varied combinations.

Some PUAs can force-open dubious and dangerous sites. Browser hijackers are another type of PUA, which operate by making modifications to browser settings and restricting/denying access to them to promote fake search engines.

The promoted search engines are seldom able to provide search results, and so they tend to redirect to (or cause redirection chains) ending with Google, Yahoo, Bing and other legitimate sites. Furthermore, most PUAs (including adware) can track data.

They monitor browsing activity (URLs visited, pages viewed, search queries typed, etc.) and collect personal information extracted from it (IP addresses, geolocations and other details). The gathered data is then monetized by sharing with and/or selling to third parties (potentially, cyber criminals).

In summary, the presence of unwanted software on devices can result in system infections, serious privacy issues, financial loss and even identity theft. To ensure device integrity and user safety, all suspicious applications and browser extensions/plug-ins must be removed without delay.

Threat Summary:
Name Ads by Valerie
Threat Type Adware, Unwanted ads, Pop-up Virus.
Detection Names Full List Of Detections (VirusTotal).
Symptoms Seeing advertisements not originating from the sites you are browsing. Intrusive pop-up ads. Decreased Internet browsing speed.
Distribution Methods Deceptive pop-up ads, free software installers (bundling), fake Flash Player installers.
Damage Decreased computer performance, browser tracking - privacy issues, possible additional malware infections.
Malware Removal (Windows)

To eliminate possible malware infections, scan your computer with legitimate antivirus software. Our security researchers recommend using Combo Cleaner.
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To use full-featured product, you have to purchase a license for Combo Cleaner. 7 days free trial available. Combo Cleaner is owned and operated by Rcs Lt, the parent company of PCRisk.com read more.

Valerie is practically identical to MusiCalm, and shares many similarities with WikiNowRelevantKnowledgePopBlock+Giphy Search and countless other adware-type apps. They may seem legitimate and offer a broad range of "useful" functionality, however, despite how good the features promised may sound, they are usually nonoperational.

In fact, this applies to most PUAs. The only purpose of this unwanted software is to generate profit for the developers. Rather than delivering any real value, PUAs run intrusive ad campaigns, cause redirects, hijack browsers and collect private data.

How did Valerie install on my computer?

PUAs are often downloaded/installed together with other products. This deceptive marketing technique of pre-packing regular software with unwanted or malicious additions is called "bundling".

By rushing through download/installation of software (e.g. ignoring terms, skipping steps and sections, using "Quick/Express" settings, etc.) many users risk unintentionally allowing bundled content into their devices. Intrusive advertisements proliferate PUAs as well.

When clicked, the ads can execute scripts to download/install these applications without users' permission. Some PUAs have "official" download web pages from which they can be downloaded.

How to avoid installation of potentially unwanted applications

You are advised to research all software before download/installation. Use only official and verified download channels. Unofficial and free file-hosting websites, Peer-to-Peer sharing networks (BitTorrent, Gnutella, eMule), and other third party downloaders commonly offer harmful and bundled content, and are therefore untrusted and should be avoided.

When downloading/installing, read the terms, study all possible options, use the "Custom/Advanced" settings and opt-out of additional apps, tools, features, and so on. Intrusive advertisements typically seem legitimate, however, they can redirect to dubious and malicious sites (e.g. gambling, pornography, adult-dating, and many others).

If you encounter ads or redirects of this kind, inspect the system and remove all dubious applications and browser extensions/plug-ins immediately. If your computer is already infected with Valerie, we recommend running a scan with Combo Cleaner Antivirus for Windows to automatically eliminate this adware.

Screenshot of the download/installation setup used to distribute Valerie adware:

Valerie adware downloader/installer

Screenshot of Valerie adware installation folder:

Valerie adware install folder

Users who have Valerie adware installer on their systems are very likely to encounter this pop-up:

Valerie adware Windows Security Alert pop-up

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Quick menu:

Valerie adware removal:

Windows 11 users:

Accessing Apps and Features in Windows 11

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Accessing Programs and Features (uninstall) in Windows 8

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Accessing Programs and Features (uninstall) in Windows 7

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Uninstall app in OSX (Mac)

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

Valerie adware uninstall via Control Panel

In the uninstall programs window, look for "Valerie", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted application that causes Valerie ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Valerie adware from Internet browsers:

At time of research, Valerie did not install its browser plug-ins on Internet Explorer, Google Chrome, or Mozilla Firefox, however, it was bundled with other adware. Therefore, you are advised to remove all potentially unwanted browser add-ons from your Internet browsers.

Video showing how to remove potentially unwanted browser add-ons:

Google Chrome logoRemove malicious extensions from Google Chrome:

Removing Valerie  ads from Google Chrome step 1

Click the Chrome menu icon Google Chrome menu icon (at the top right corner of Google Chrome), select "More tools" and click "Extensions". Locate all recently-installed suspicious browser add-ons and remove them.

Removing Valerie ads from Google Chrome step 2

Optional method:

If you continue to have problems with removal of the ads by valerie, reset your Google Chrome browser settings. Click the Chrome menu icon Google Chrome menu icon (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

Google Chrome settings reset step 1

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

Google Chrome settings reset step 2

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Google Chrome settings reset step 3

Mozilla Firefox logoRemove malicious plug-ins from Mozilla Firefox:

Removing Valerie ads from Mozilla Firefox step 1

Click the Firefox menu firefox menu icon (at the top right corner of the main window), select "Add-ons". Click on "Extensions", in the opened window remove all recently-installed suspicious browser plug-ins.

Removing Valerie ads from Mozilla Firefox step 2

Optional method:

Computer users who have problems with ads by valerie removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, firefox menu icon in the opened menu, click Help.

Accessing settings (Reset Firefox to default settings step 1)

Select Troubleshooting Information.

Accessing Troubleshooting Information (Reset Firefox to default settings step 2)

In the opened window, click the Refresh Firefox button.

Clicking on Refresh Firefox button (Reset Firefox to default settings step 3)

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Confirm your want to reset Firefox settings to default (Reset Firefox to default settings step 4)

safari browser logoRemove malicious extensions from Safari:

removing adware from safari step 1 - accessing preferences

Make sure your Safari browser is active, click Safari menu, and select Preferences....

removing adware from safari step 2 - removing extensions

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

resetting safari step 1

In the opened window select all history and click the Clear History button.

resetting safari step 2

Microsoft Edge (Chromium) logoRemove malicious extensions from Microsoft Edge:

Removing adware from Microsoft Edge step 1

Click the Edge menu icon Microsoft Edge (chromium) menu icon (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Removing adware from Microsoft Edge step 2

Optional method:

If you continue to have problems with removal of the ads by valerie, reset your Microsoft Edge browser settings. Click the Edge menu icon Microsoft Edge (chromium) menu icon (at the top right corner of Microsoft Edge) and select Settings.

Microsoft Edge (Chromium) reset step 1

In the opened settings menu select Reset settings.

Microsoft Edge (Chromium) reset step 2

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

Microsoft Edge (Chromium) reset step 3

  • If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Internet Explorer logoRemove malicious add-ons from Internet Explorer:

Removing Valerie ads from Internet Explorer step 1

Click the "gear" icon Internet Explorer options icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for any recently-installed suspicious browser extensions, select these entries and click "Remove".

Removing Valerie ads from Internet Explorer step 2

Optional method:

If you continue to have problems with removal of the ads by valerie, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Resetting Internet Explorer settings to default on Windows XP

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Resetting Internet Explorer settings to default on Windows 7

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

Reseting Internet Explorer settings to default in Windows 8 - accessing

In the opened window, select the Advanced tab.

Resetting Internet Explorer settings to default on Windows 8 - Internet options advanced tab

Click the Reset button.

Resetting Internet Explorer settings to default on Windows 8 - click the Reset button in the Internet options advanced tab

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Resetting Internet Explorer settings to default on Windows 8 - confirm settings reset to default by clicking the reset button

Summary:

declining installation of adware while downloading free software sampleCommonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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About the author:

Tomas Meskauskas

Tomas Meskauskas - expert security researcher, professional malware analyst.

I am passionate about computer security and technology. I have an experience of over 10 years working in various companies related to computer technical issue solving and Internet security. I have been working as an author and editor for pcrisk.com since 2010. Follow me on Twitter and LinkedIn to stay informed about the latest online security threats. Contact Tomas Meskauskas.

PCrisk security portal is brought by a company RCS LT. Joined forces of security researchers help educate computer users about the latest online security threats. More information about the company RCS LT.

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Software uninstall instructions
Malware activity

Global malware activity level today:

Medium threat activity

Increased attack rate of infections detected within the last 24 hours.

QR Code
Ads by Valerie QR code
Scan this QR code to have an easy access removal guide of Ads by Valerie on your mobile device.
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